In the face of a rapidly diversifying population, there is an inherent need to adapt healthcare plan member outreach to effectively engage an increasing number of “English Language Learners” (ELLs). Join Sebastian de Freitas, Multicultural Marketing, Community and Public Relations and Wren Withers, Digital Transformation Leader of Select Health alongside Allison McDougall, EVP of G3, for an enlightening webcast where they will explore the impact of this demographic shift and delve into best practices on evolving member communication and care for underrepresented populations. Key takeaways will include:

• Demystifying “value-based care” and its differences from current healthcare offerings
• The importance of prioritizing Social Determinants of Health in member care and outreach
• What role digital communication, including digital literacy and accessibility, plays in the multicultural member experience